Alecia, University of Michigan

The Bookgirl from the University of Michigan… Henry P. Tappan, the first president of the University of Michigan (U-M) envisioned an institution where education meant the “unfolding of the capacities of the mind.” U-M extended that desire to me in 1996 when I was welcome as a future wolverine. I came to U-M as a wide-eyed 17 year old from Queens, NY by … Read More

Southwestern AdvantageAlecia, University of Michigan

Selling books door-to-door. Reflecting on an adventure 20 years ago…

Phil Burgess 20 years ago (July 3, 1999), I stood outside a small, blue house in Modesto, California, a 19 year old student, 5,000 miles away from home. I remember glancing down at my watch. 07:59 am. I was bang on schedule. It was more than 100 degrees. The tarmac was shimmering and I could feel the sweat running in rivulets … Read More

Southwestern AdvantageSelling books door-to-door. Reflecting on an adventure 20 years ago…

Ron Alford: Learning to be a man

25 years ago this month, I made a choice that changed everything. June of 1994, I was about to spend another summer landscaping & partying, free golf at the course we were working, Mariners games most every day with my best buddy, Jason Bunge, pictured with me, and just a perfect season in the Pacific Northwest. A buddy then called … Read More

Southwestern AdvantageRon Alford: Learning to be a man

Robin Goodman: Oh, no, no, Nooo!

My son, Ben Goodman, asked me to write a letter for him, explaining how I felt and my reactions when he first told me that he would not be coming home for the summer and instead would be selling books – DOOR TO DOOR – in a different part of the country. So, here goes… Ben came home at spring … Read More

Southwestern AdvantageRobin Goodman: Oh, no, no, Nooo!

What Are We Scared Of

My experience with this is internship started off as an immature freshman, who thought he knew everything. It took me a bit of time for me to get on board, but I knew I was up for some adventure. Now 5 years later, having traveled/worked everywhere from the Shenandoah River of West Virginia to the Gulf of Mexico in Texas, … Read More

Southwestern AdvantageWhat Are We Scared Of

Lizzy Broughton – Tailored

Dear Brad Hendrixson (AKA Mr. Poof), Thank you for recruiting me 10 years ago to sell books door to door with Southwestern Advantage. It’s funny how life rolls out. It all started with you trusting a goofy blonde girl to cut your hair in a dorm room at Indiana University! If it weren’t for meeting you and talking over a … Read More

Southwestern AdvantageLizzy Broughton – Tailored

Customer Reviews

Over a million families have invested in Southwestern Advantage products since 2010. Here’s a look at what some of them have recently said about their experience.  

Southwestern AdvantageCustomer Reviews

Chip Gaines – HGTV’s ‘Fixer Upper’

Chip participated in our program for two years while attending Baylor University in Waco, TX. One thing I learned from @southwestern is a cold shower does wonders when staring down the barrel of a long day. #goodDayToSellSomeBooks! — Chip Gaines (@chippergaines) October 18, 2016

Southwestern AdvantageChip Gaines – HGTV’s ‘Fixer Upper’

Customer Reviews: Oct 2016

This photo album on our Facebook page holds hundreds screenshots of recent customer reviews:

Southwestern AdvantageCustomer Reviews: Oct 2016

Thaddeus Wert, M.Ed., Vanderbilt University

Review of Southwestern Advantage: Math Content As I went through all of this material, I tried to think of topics that were left out, and I honestly couldn’t think of any. This is the most comprehensive presentation of elementary, middle, and secondary level mathematics that I’ve ever seen. Students can potentially find math examples by searching on the Internet, but … Read More

Southwestern AdvantageThaddeus Wert, M.Ed., Vanderbilt University

Janet Sweet – Educational Content & Curriculum Developer

“ makes learning come alive for young kids. Wholesomely endearing SkWids characters learn and practice important curriculum-based math, phonics, language, science, and social studies concepts right along with your child. The videos are smart and lively, with the perfect balance of explanation and instructional support consistent with current core teaching strategies. Fun interactive games, projects, songs, and click-and-print activities reinforce … Read More

Southwestern AdvantageJanet Sweet – Educational Content & Curriculum Developer

Benita Bruster, Ph.D

“Southwestern Advantage has hit an absolute “home run” with the new Social Studies and Language book. This resource guide contains critical elements to build student success in Social Studies and Language Arts. The publisher provided a comprehensive package to prepare students for achieving their educational goals; the book, the on-line Web-based support, and the software are all inclusive elements included … Read More

Southwestern AdvantageBenita Bruster, Ph.D

Keil Hileman – Kansas Teacher of The Year

“I love the setup and easy access for data. The pages look great. I believe you have achieved your goal of creating pages that are open and visually appealing, while making sure students get what they need to review for tests and/or what they’re likely to need as they attempt to do their homework. I compared the topics and chapters to … Read More

Southwestern AdvantageKeil Hileman – Kansas Teacher of The Year

Edna Rogers – National Teachers Hall of Fame Member

National Teachers Hall of Fame member Edna Rogers comments on the Southwestern Advantage learning system Overall rate: Superior Strongest area: The material leads to high-level thinking, gives opportunities for problem solving, gets the student thinking beyond the classroom. Favorite section: ‘The Author.’ It is very informative, challenges the student to reach for an understanding of what, why, where, and who writes books, … Read More

Southwestern AdvantageEdna Rogers – National Teachers Hall of Fame Member

Barry Hertz – Winner of Canadian Prime Ministers’s Award for Teaching Excellence

SW Advantage Science Review Coverage of topics/suggestions: Very good coverage Layout/presentation: I have to say that I love the look of this book. It is near “eye candy” rating for me, visually very pleasing. For the most part, it does not appear too busy. I think that Biology and Ecology look the busiest of all the areas but it is the nature of … Read More

Southwestern AdvantageBarry Hertz – Winner of Canadian Prime Ministers’s Award for Teaching Excellence

Ernest Schiller – Iowa Teacher of the Year

“I believe that this Biology section could be used as a resource for advanced middle school kids, especially if the 8th grade students were taking a Life Science class. In terms of the adaptability to high school, it would fit in quite well as a General Biology course or even in an Advanced Biology class. [It] is interesting enough for … Read More

Southwestern AdvantageErnest Schiller – Iowa Teacher of the Year

Julie Westcott – Masters in Curriculum and Instruction

Southwestern Advantage has developed materials that are written to help children build on their knowledge and curiosity.  I value and utilize a variety of the Southwestern Advantage product line. The My Books help children identify & match words using vibrant illustrations.  When my children were very young they enjoyed pointing and identifying pictures in each book.  Becoming familiar with written … Read More

Southwestern AdvantageJulie Westcott – Masters in Curriculum and Instruction

Megan Baker: Why I use Southwestern Advantage books in my classroom

As an alumna of their sales & leadership program, I obviously loved the Southwestern Advantage products and believed in their effectiveness in reaching students.  Now, as an educator, I am even more convicted in the Southwestern Advantage products. I currently teach third and fourth grade students in a small school in the Sand Hills of Nebraska.  Most of my students have … Read More

Southwestern AdvantageMegan Baker: Why I use Southwestern Advantage books in my classroom

A day ‘following’ the shoes of a Bookgirl

A day walking in the shoes, well, let’s be honest – there’s no way I’m in ANY way prepared/trained/ready to walk in the shoes of ANY Bookperson, so I’ll re-word to “A day ‘following’ the shoes of a Bookgirl.” I am the mother of a current “Bookman” and a Host Mom to a team of “Bookgirls” this summer. The following are … Read More

Southwestern AdvantageA day ‘following’ the shoes of a Bookgirl

Congressman Marsha Blackburn – Celebrate The ‘Can-Do’ Woman

You never forget the feeling you have when you are asking someone to hire you. I remember it well.  I wanted that specific job–a job working on commission, selling educational books door-to-door. I knew I would be a hard sell to the company because they did not hire women, they just hired men. I was asking them to not only … Read More

Southwestern AdvantageCongressman Marsha Blackburn – Celebrate The ‘Can-Do’ Woman

Larry Wilmore – Host of Comedy Central’s ‘The Nightly Show with Larry Wilmore’

Why I Haven’t Worked in 30 Years Mar 7, 2016 “I’m sorry, we can’t afford it.” “I know what you mean, in fact the Kinnebrews down the street were saying the same thing. But once they took a look at all the Volume Library had to offer in one book and weighed that against how important education is to them … Read More

Southwestern AdvantageLarry Wilmore – Host of Comedy Central’s ‘The Nightly Show with Larry Wilmore’

Dakota Fish – Southwestern Advantage develops leaders

Southwestern Advantage came into my life when I needed it the most. I first heard about SW as a freshman at the University of Northern Iowa. My freshman year of college could be summarized by poor study habits and a bad attitude. I had blamed others for why I was getting bad grades and why life wasn’t going the way … Read More

Southwestern AdvantageDakota Fish – Southwestern Advantage develops leaders

Samantha West

I gained far too many things to name from selling books, but the greatest has always been the people. From book suggestions, to stories that make me cry from laughing, and all the genuine questions and advice. Y’all are making the world a little better everyday. –Samantha West, University of Kentucky Visit Samantha’s Facebook business page at

Southwestern AdvantageSamantha West

G. C. Ritchie, DVM – Veterinarian

Name:  G. C. Ritchie, DVM Time with Southwestern Advantage: 4 years College: UNC Chapel Hill Current Title & Responsibility: Regional Consulting Veterinarian, Elanco Animal Health 1.)     What are the most valuable things learned from your Southwestern Advantage experience? I learned that discipline, keeping a positive mental attitude, and working together as a team are all key factors in achieving success.  The experience also helped in … Read More

Southwestern AdvantageG. C. Ritchie, DVM – Veterinarian

Danny Johnston – UT-Knoxville

I’ve worked with Southwestern Advantage for the past four summers and am currently (2016) going into my fifth summer. The experience is challenging and has pushed me far beyond my comfort zone. It isn’t easy. Even so, that’s exactly why I’ve done it every year. I believe that who I am someday going to be, I am now becoming. In order for … Read More

Southwestern AdvantageDanny Johnston – UT-Knoxville

Dave Ramsey talks to recent SW Alum Patrick

Dave Ramsey and recent-grad Patrick from Ohio share what can be learned and gained by students working in the Southwestern Advantage program. Short-term sacrifice equals long-term reward. Don’t want student loan debt? Do Southwestern Advantage. It’s without question the hardest work option you could choose, but your future debt-free self will thank you for delaying gratification. Use your time to … Read More

Southwestern AdvantageDave Ramsey talks to recent SW Alum Patrick