Robin Goodman: Oh, no, no, Nooo!

My son, Ben Goodman, asked me to write a letter for him, explaining how I felt and my reactions when he first told me that he would not be coming home for the summer and instead would be selling books – DOOR TO DOOR – in a different part of the country. So, here goes… Ben came home at spring … Read More

Southwestern AdvantageRobin Goodman: Oh, no, no, Nooo!

Eric Plantenberg – CEO of Humm Kombucha

Eric Plantenberg, CEO of Humm Kombucha – featured in Forbes as the fastest-growing kombucha brand in the country, going from 100 to 11,000 retail locations in under 5 years.

Southwestern AdvantageEric Plantenberg – CEO of Humm Kombucha

Sophia Olson – A Letter To My Student Leader

To my Student Leader, Sara Mercier: I cannot truly put into words what Southwestern Advantage has done for my life and mindset, but I will do my best you and for others who are also reading this. I am a business management major attending University of Wisconsin Eau Claire. Yes I’ll be finishing my fourth year, and yes this is … Read More

Southwestern AdvantageSophia Olson – A Letter To My Student Leader

Dominika Stefanikova – I’m not telling you it’s easy, I’m telling you it’s worth it

It all began with one post on Facebook. I was in my freshman year at Masaryk University in Brno, Czech Republic. It was around Christmas time when I saw some pictures from California posted by one of my old high school friends. I wanted to know more, so I messaged her. I was curious what it was about and how could I possibly … Read More

Southwestern AdvantageDominika Stefanikova – I’m not telling you it’s easy, I’m telling you it’s worth it

Jayme Kaiser – My Life Is Mine

Southwestern Advantage has had quite the impact on my life. Sometimes it’s incredibly easy for me to forget just how much of an impact. Recently, I was asked by a good friend of mine to make a list of what exactly I felt like I got out of SWA; what I brought home with me, and why I made the … Read More

Southwestern AdvantageJayme Kaiser – My Life Is Mine

Sara Nannini – A Proud Student Leader

The Southwestern Advantage Sales & Leadership Program has given me the opportunity to discover areas of myself I have never known before.  Sure, I was pushed throughout my high school and undergrad career through sports, various executive board positions, and balancing a hectic schedule.  These different opportunities allowed me to explore my leadership potential and learn about my character.  But as a … Read More

Southwestern AdvantageSara Nannini – A Proud Student Leader

Kadri Jarve – What This Experience Has Taught Me

How did I end up in USA selling books door-to-door? I first heard a bit about the Southwestern Advantage program when I was in 11th grade, although nothing special. I only knew that in the summer time, students go to America and they sell some books door-to-door, and that was it. I remember my first thoughts were, “Okay, USA is … Read More

Southwestern AdvantageKadri Jarve – What This Experience Has Taught Me

Jordan Greenberg – Calluses On My Knuckles

Wow, the summer of 2013. Some people remember it as an extremely wet summer (most rain on record for Connecticut in 100 years) some people remember it as a scorcher (also hottest on record in about 30 years). For me though, I will always remember it as the summer I earned calluses on my knuckles. The reason I say “earned” … Read More

Southwestern AdvantageJordan Greenberg – Calluses On My Knuckles

Dillon Buck – Lessons From My First Summer

It’s hard to imagine the life of a Southwestern Advantage sales person if you have never sold books, but there is a huge focus on our attitude and actions. Make a decision everyday to do all you can to make it as productive as possible. This decision starts with your schedule.  The time you wake up, the time you go … Read More

Southwestern AdvantageDillon Buck – Lessons From My First Summer

Jacob Majeske – I Almost Didn’t Do It

I almost didn’t do it. As corny as it sounds, Southwestern Advantage has been a life-changing experience for me. It has positively shifted the direction in which my life is heading, and I look back and remember how close I was to not doing it. My recruitment was not very typical as I was working in the toll booths on campus … Read More

Southwestern AdvantageJacob Majeske – I Almost Didn’t Do It

George Coinac – A Personal Impact

Moldova is a long ways from Nashville, but not too far for us to have the opportunity to join the best leaders from around the world.  We here in Moldova appreciate the impact Southwestern Advantage is having on our country. The donation program is helping many citizens who are in need of help. Southwestern Advantage has made a huge impact … Read More

Southwestern AdvantageGeorge Coinac – A Personal Impact

Sara Nannini – Blessed to be a Bookgirl

Ever since I was young, I have always been one to push the envelope and explore new challenges.  Some of these have included joining the swim team, moving away to Central Michigan University, and joining Greek life.  I found success in all of these areas, and realized I was able to coast by on my natural talents to be successful … Read More

Southwestern AdvantageSara Nannini – Blessed to be a Bookgirl