Kevin Hoffberg – Realizing my son was becoming an adult

Kevin Hoffberg – Kevin’s son Jake worked with Southwestern Advantage while at Indiana University Does any parent dream about his son or daughter selling books? For a living? For a summer? At All? It certainly wasn’t on my radar when my son Jake called me to tell me that he was going to spend the summer, somewhere he didn’t yet … Read More

Southwestern AdvantageKevin Hoffberg – Realizing my son was becoming an adult

Jake Hoffberg – Being my own boss

Jake Hoffberg – Indiana University It was my Junior year at Indiana University. I had already committed to working in New York at the Young and Rubicam advertising firm working of the Colgate Global Account. I thought my summer in NYC would be everything I had dreamed. Internship in my field of interest, big city atmosphere, and away from being bored … Read More

Southwestern AdvantageJake Hoffberg – Being my own boss