Robin Goodman: Oh, no, no, Nooo!

My son, Ben Goodman, asked me to write a letter for him, explaining how I felt and my reactions when he first told me that he would not be coming home for the summer and instead would be selling books – DOOR TO DOOR – in a different part of the country. So, here goes… Ben came home at spring … Read More

Southwestern AdvantageRobin Goodman: Oh, no, no, Nooo!

What Are We Scared Of

My experience with this is internship started off as an immature freshman, who thought he knew everything. It took me a bit of time for me to get on board, but I knew I was up for some adventure. Now 5 years later, having traveled/worked everywhere from the Shenandoah River of West Virginia to the Gulf of Mexico in Texas, … Read More

Southwestern AdvantageWhat Are We Scared Of

Customer Reviews

Over a million families have invested in Southwestern Advantage products since 2010. Here’s a look at what some of them have recently said about their experience.  

Southwestern AdvantageCustomer Reviews

Customer Reviews: Oct 2016

This photo album on our Facebook page holds hundreds screenshots of recent customer reviews:

Southwestern AdvantageCustomer Reviews: Oct 2016

A day ‘following’ the shoes of a Bookgirl

A day walking in the shoes, well, let’s be honest – there’s no way I’m in ANY way prepared/trained/ready to walk in the shoes of ANY Bookperson, so I’ll re-word to “A day ‘following’ the shoes of a Bookgirl.” I am the mother of a current “Bookman” and a Host Mom to a team of “Bookgirls” this summer. The following are … Read More

Southwestern AdvantageA day ‘following’ the shoes of a Bookgirl

Larry Wilmore – Host of Comedy Central’s ‘The Nightly Show with Larry Wilmore’

Why I Haven’t Worked in 30 Years Mar 7, 2016 “I’m sorry, we can’t afford it.” “I know what you mean, in fact the Kinnebrews down the street were saying the same thing. But once they took a look at all the Volume Library had to offer in one book and weighed that against how important education is to them … Read More

Southwestern AdvantageLarry Wilmore – Host of Comedy Central’s ‘The Nightly Show with Larry Wilmore’

Dakota Fish – Southwestern Advantage develops leaders

Southwestern Advantage came into my life when I needed it the most. I first heard about SW as a freshman at the University of Northern Iowa. My freshman year of college could be summarized by poor study habits and a bad attitude. I had blamed others for why I was getting bad grades and why life wasn’t going the way … Read More

Southwestern AdvantageDakota Fish – Southwestern Advantage develops leaders

Samantha West

I gained far too many things to name from selling books, but the greatest has always been the people. From book suggestions, to stories that make me cry from laughing, and all the genuine questions and advice. Y’all are making the world a little better everyday. –Samantha West, University of Kentucky Visit Samantha’s Facebook business page at

Southwestern AdvantageSamantha West

Andres Gamboa: Dear Parents,

Dear Parents, I would like to start by saying that I am not a parent, therefore, take this advice as you will. During my freshman year of college I was approached by a fellow student named Steve who spoke to me about a summer internship opportunity. Over the phone, Steve told me all about this program where “the average student … Read More

Southwestern AdvantageAndres Gamboa: Dear Parents,

Amber Thomas (Bragg) – Surrounded By Amazing People

Through the Southwestern Advantage program, I have learned to never take the easy way out and to always push myself. Although I found each year to be very challenging, it’s also the most rewarding – both financially and spiritually. I have learned when things get tough to never ever give up on myself even though I really, really want to at times. … Read More

Southwestern AdvantageAmber Thomas (Bragg) – Surrounded By Amazing People

Jeremy Kleiber – 8 years

Being involved with the Southwestern Advantage summer program for 8 years radically changed my life for the better. Not only did I develop the skills and character needed to build a life of value, but I was blessed enough to share that journey with the most dynamic, motivated, and positively hard working college students on the planet. If you’re a student … Read More

Southwestern AdvantageJeremy Kleiber – 8 years

Ryan Reilly – Baylor University

I have been through one summer and am going on my second year building my business with Southwestern Advantage. I am deeply grateful for the lessons I learned about hard work and perseverance as well as sales over the summer. For anyone wondering about going through the program/sending their kids, I strongly recommend it!   See more from Ryan on … Read More

Southwestern AdvantageRyan Reilly – Baylor University

Aleksis Anijärv – Tallinn Tech

Definitely suggest the program to any entrepreneurial college students. I like how SW Advantage consciously works on product development, making the study system more comprehensive by creating awesome apps and websites. See more from Aleksis on Facebook at Aleksis The Bookman

Southwestern AdvantageAleksis Anijärv – Tallinn Tech

Andrew Laws – University of Missouri

Excellent company! More of a Family really. The products are really helpful and helped me through school. I worked with SW through college and it helped me pay my way through school and taught me valuable life and career skills. I really felt that my mentors cared about me and everyone was passionate about helping others and giving back. Door to … Read More

Southwestern AdvantageAndrew Laws – University of Missouri

Deianeira Burgess – Truman State University

As I go into my second summer, Southwestern Advantage has taught me about hard work, the value of connecting with people, and that growth comes from pushing your own boundaries. Education is so so important, and I’m very proud to work with such a great company that encourages the value of education! Here’s to hoping I can serve another two … Read More

Southwestern AdvantageDeianeira Burgess – Truman State University

Sarah Maddack – Indiana University Bloomington

It is beautifully rare to find something that improves your personal, professional, social, spiritual, and financial life all at once. Whether you’re involved for one year or ten years, it is undoubtedly worth your time to work with Southwestern Advantage.   Visit Sarah’s Facebook Business page at Sarah The Bookgirl Maddack  

Southwestern AdvantageSarah Maddack – Indiana University Bloomington

Sophia Olson – A Letter To My Student Leader

To my Student Leader, Sara Mercier: I cannot truly put into words what Southwestern Advantage has done for my life and mindset, but I will do my best you and for others who are also reading this. I am a business management major attending University of Wisconsin Eau Claire. Yes I’ll be finishing my fourth year, and yes this is … Read More

Southwestern AdvantageSophia Olson – A Letter To My Student Leader

Jayme Kaiser – My Life Is Mine

Southwestern Advantage has had quite the impact on my life. Sometimes it’s incredibly easy for me to forget just how much of an impact. Recently, I was asked by a good friend of mine to make a list of what exactly I felt like I got out of SWA; what I brought home with me, and why I made the … Read More

Southwestern AdvantageJayme Kaiser – My Life Is Mine

Dillon Buck – Lessons From My First Summer

It’s hard to imagine the life of a Southwestern Advantage sales person if you have never sold books, but there is a huge focus on our attitude and actions. Make a decision everyday to do all you can to make it as productive as possible. This decision starts with your schedule.  The time you wake up, the time you go … Read More

Southwestern AdvantageDillon Buck – Lessons From My First Summer

Kate Gray – Selling Books 101

You mean you SELL BOOKS? Door-to-DOOR? HA. LOL. LMAO. ROFL. Jokes. Right. Some form of this natural reaction is that of the 95% of those who first hear about Southwestern Advantage. Southwestern Advantage is not just a “book-selling company”; it is a company that takes seemingly sharp, inexperienced college students, and molds them into hard-working, committed, smart, hilarious human beings … Read More

Southwestern AdvantageKate Gray – Selling Books 101

Kate Marshall – My Reason

Most people who know me know that I spent all four of my undergraduate summers running my own business, selling educational stuff door to door in different states, 80 hours a week, leaving little time for anything else but sleeping. I’m gonna estimate at least 95% of those people have come to the conclusion that I’m just an extraordinarily driven, … Read More

Southwestern AdvantageKate Marshall – My Reason

Jacob Majeske – I Almost Didn’t Do It

I almost didn’t do it. As corny as it sounds, Southwestern Advantage has been a life-changing experience for me. It has positively shifted the direction in which my life is heading, and I look back and remember how close I was to not doing it. My recruitment was not very typical as I was working in the toll booths on campus … Read More

Southwestern AdvantageJacob Majeske – I Almost Didn’t Do It

George Coinac – A Personal Impact

Moldova is a long ways from Nashville, but not too far for us to have the opportunity to join the best leaders from around the world.  We here in Moldova appreciate the impact Southwestern Advantage is having on our country. The donation program is helping many citizens who are in need of help. Southwestern Advantage has made a huge impact … Read More

Southwestern AdvantageGeorge Coinac – A Personal Impact

Josiah Fogle – 4 Things I Gained

My name is Josiah Fogle. That probably means nothing to you at this point, but I have told a few people about my story and if you wanna listen then read on.  Some people at my small Christian college called Calvin have listened and decided to follow suit by joining me in my second summer; so maybe you might find … Read More

Southwestern AdvantageJosiah Fogle – 4 Things I Gained

Sara Nannini – Blessed to be a Bookgirl

Ever since I was young, I have always been one to push the envelope and explore new challenges.  Some of these have included joining the swim team, moving away to Central Michigan University, and joining Greek life.  I found success in all of these areas, and realized I was able to coast by on my natural talents to be successful … Read More

Southwestern AdvantageSara Nannini – Blessed to be a Bookgirl

Brandon Kew – Having a Positive Impact on Others

I have worked with Southwestern Advantage since the summer of my freshman year at the University of Northern Iowa. Over the past 4 years I have learned a ton about running a business, making professional presentations, communicating effectively, being a leader, and much more. I have also had the opportunity to be influenced by great role models and have a … Read More

Southwestern AdvantageBrandon Kew – Having a Positive Impact on Others

Brianna Byers – Learning Realistic Life Lessons

I was recruited to be part of the Southwestern Advantage internship my sophomore year of college at the University of Kentucky. I’ve completed three years of the program now, and I am coming back for a fourth year. As a young and eager Marketing/Creative Advertising major, I had a colorful dream of going into ‘Big League’ advertising. When I first … Read More

Southwestern AdvantageBrianna Byers – Learning Realistic Life Lessons

Kimberly Wu – A letter to my younger self

I worked with Southwestern Advantage two summers ago (2011). On a plane ride home for winter break, I came across an article featuring letters that celebrities wrote to their teenage selves. It was a fun and interesting read – seeing how people approached the assignment. I decided that was how I was going to reflect on my Southwestern Advantage experience. Below is … Read More

Southwestern AdvantageKimberly Wu – A letter to my younger self

Southwestern Advantage Internship: Social Media Reviews

Some recent mentions from Southwestern Advantage alum and current participants:                                              

Southwestern AdvantageSouthwestern Advantage Internship: Social Media Reviews

Miguel Joaquin – Pushing through to the end

  My name is Miguel Joaquin. I am a senior at Michigan State University majoring in Medical Technology; medical school is next. This is my Southwestern Advantage story: I remember my girlfriend telling me about a possible internship opportunity she had heard about and was interested in doing. She did not know much about it and went to an informational … Read More

Southwestern AdvantageMiguel Joaquin – Pushing through to the end