Jake Hoffberg – Being my own boss

Jake Hoffberg – Indiana University

Jake Hoffberg – Southwestern Internship Experience

It was my Junior year at Indiana University. I had already committed to working in New York at the Young and Rubicam advertising firm working of the Colgate Global Account. I thought my summer in NYC would be everything I had dreamed. Internship in my field of interest, big city atmosphere, and away from being bored at home all summer. I loved the city, but I hated my internship. I felt like a monkey could do what I was doing for 12 hours a day. I was learning nothing substantial about the industry, was not being challenged, and I had no leadership to guide me. It felt insignificant.

After that summer, I vowed that I would never be in that situation again. I’d rather take the risk of failing running my own business then ever have to go back to that.

So I did. I met with my friend Brad who was with Southwestern. I trusted Brad, and knew that if he could do well at this, then so could I. This meant being my own boss – that I would be responsible for my own success or failure.

I had the amazing opportunity to experience this every day my first summer. There was no avoiding it, and I can’t imagine where I would be if I hadn’t decided to challenge myself and really see what it was I was capable of. I truly learned the definition of hard work and dedication, and what it was going to take for me to be successful in whatever profession I decided to go into. In every way it was my right of passage into adulthood. Not only that, but I earned over $12,000 that summer. I knew I’d never have to worry about my opportunities or my future ever again.

Southwestern AdvantageJake Hoffberg – Being my own boss

2 Comments on “Jake Hoffberg – Being my own boss”

  1. Danielle Roos

    Jake, its so true that we are responsible for our own failure or success. The Southwestern teaches you its not possible to take shortcuts to get ahead. Its been incredible learning this with you the last four years!

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