We are proud of our rankings and recognition, however, the personal stories are far more powerful. At the top of this page you can read through stories of challenge, fear, frustration, perseverance and success – all told by students and their parents. Enjoy!
To see product reviews and customer experiences, visit our Facebook albums. We only keep samplings of customer reviews on this site.
Southwestern Advantage Overview
Southwestern Advantage is an international leader in educational and personal development.
Our mission is to help young people develop the skills and character they need to reach their goals.
Each summer, the educational goals of approximately 200,000 families are positively impacted by our collegiate reps who offer products tailored specifically to a family’s situation. We take pride in our business style of meeting with families face-to-face at their homes to discuss one of the highest priorities for any parent: their children’s education.
Each year, between 1,500 – 2,000 college students run their own small businesses by participating in our Sales & Leadership Program. We work with the highest caliber of college students in the world by offering the most challenging and most rewarding sales & leadership program available.
In the summer of 2016, our top 250 rookies averaged a gross profit of $8,137 by serving families through our program.
Under the leadership of personal sales mentors, students operate their own small business selling the Southwestern Advantage Learning System to families. This integrated suite of books, apps, and websites develops both academic skills and success principles in students from ABCs to ACTs. Students sell our products in-person to families — aka door-to-door (click to read why).
The Southwestern Advantage Sales & Leadership Program is designed to be the best opportunity for personal and professional growth for college students. Student reps spend their first year learning and practicing the principles of professional salesmanship and business management as they operate their own independent businesses.
In their second year, students continue selling while learning and practicing the principles of leadership, management, and team building.
In their third year and beyond, selected students have the opportunity to also run sales organizations and later advance into professional sales management, or use the Southwestern Career Placement Center to guide them into the career of their dreams.
Watch current student reps explain more: